Become our partner

Over the last 75 years our group has excelled in our core area with unmatched focus and dedication. Our diversification has not been to step out of our core competency, but to design a system to step out of the box to adapt and sharpen our grip and grit in our business.

A legacy unparalleled not just because of the pioneering status and experience, but the dedication of four generations resulting in time tested relationships both with our customers and principals.

Over the years, the group has churned the portfolio to constantly launch new companies and product lines. It is an endeavour to introduce new products in the product life cycle, cross the chasm and then gain market share. It is all about focus, grit and persistence.

We are the go to choice for companies looking for a systematic, ethical and passionate distributor of chemicals and industrial raw materials. We are fortunate to enjoy outstanding reputation and benefit from recommendations from our partners.

Our warehouses that handle such a variety of products having varied lead times are adapting to robotic automation, internet of things with zero tolerance for errors and aim for challenging turn around and delivery timings.

Anyone can distribute products from one dock to the next. That's why at Bansal Trading Company with a relentless focus on continuous improvement, we go beyond logistics and over the years have been inspired and in a haste to adapt and execute IOT, Robotic Automation, Tracking, Quality Checks and compliances. We abhor inconsistency.

We have aggressive marketing budgets both for industrial marketing in the traditional way and marketing in the social media, internet, emailers and print advertising.

As a chemicals distributor with 75 years experience, the team at Bansal Trading Company understands how critical it is to have perfect command over potential, financial and credit rating, end application knowledge, industry news, grapevine, competition and needs. We are now able to predict and strategise products and design marketing campaigns.

With immense talent and systems, that work every day with both customers and suppliers we have internal data base and mining tools that give us grip and grit.

Our group companies are becoming both more strategically focused and technologically advanced to respond to consumer expectations while trying to defend market share against an increasing array of competitors. A great deal of emphasis is being placed on digitising core business processes and reassessing organisational structures and internal talent to be better prepared for the future of banking. This transformation illustrates the increasing desire to become a ‘digital marketing company’.

The importance of innovation and developing new solutions that take advantage of data, advanced analytics, digital technologies and new delivery platforms has never been more important. We are able to innovate in targeting, expanding services, re-configuring delivery channels, delivering proactive advice, integrating payments and applying blockchain technology.
Ultimately, the consumer will be front and center. As technologies continue to evolve, our group companies will continue to accelerate its investments in innovation and digital enhancements.

The distribution industry has been, and will continue to be, one of the most dynamic areas of innovation in the channels of marketing. Impacted by changing Principal expectations and driven by technological advances, innovation will continue to come from traditional B2B marketing and joint transparent sharing of data and collaboration as partners.

Differentiation will be driven by data, technology and delivery, changing the dynamics of how and where we sell. This information is equally important for our Principals as well.

We at Bansal Trading Company conduct joint meetings and visits. All visits from our sales team are digitally recorded and minutes of key meetings are shared with customers and Principals.

With GST, Bill to Ship to and Direct despatches are a way of life. We go beyond it, with monthly and if that is not possible quarterly meetings to fine tune our key performance data with our Principals.

We are your marketing extension and realise that sharing accurate, ethical information regarding price, competition, customer expectations, sales and profits are a must for a healthy partnership.

We take pride in our system of T-2 Payments. T being the due date agreed with our suppliers and it is our endeavour to pay 2 days before the due date to our suppliers and Principals. We have not delayed payments to our Principals or vendors by a single day in the last many decades.

We understand that payment practices can indicate how strong or weak your relationship is with your suppliers. We agree terms of payment at the start of all supplier contracts and commit to prompt payment practice as part of fostering a good relationship with suppliers.

North Indian market has often been considered as a market infamous for delayed payments and over commitment and under deliverance.

Our T-2 Payments take care of one of OUR biggest problems:

• Helps our relationship with suppliers
• Makes our Principals keen to work with us
• Increases suppliers' confidence in us as a business partner
• Enables us to negotiate better deals
• Develops a bond that can focus on other more relevant issues than collection of payments
• Keeps us on our toes and ensures that we do not waver to diversify our funds

We are a company run by an inspired lot of ignited minds. We are fortunate to attract the best talent in the industry that is passionate to reinvent our services, build lasting relationships and keep our clients extremely happy.

Our group companies that are present in most of the B2B markets, are quality suppliers of a variety of products. With our independent strategic business units, we are able to serve more than 1500 active customers (customers who have done business in last 6 months). Truly a remarkable feat, but a fraction of our potential.

• MARKETING SYSTEM
• EXTERNAL DATA GENERATION
• IMPROVE CUSTOMER INTERFACE
• SOCIAL MEDIA
• WEBSITE
• COLD CALLING
• RESEARCH

We lead the process of sampling, sample inventory, shipment, tracking, documenting and tracking. This process is at the core of our success and hence, a lot of innovation has gone into this process. It is so profound and exhaustive, that the number of transactions each year, that runs in thousands of shipped samples, perhaps is a business on its own.

Importance of logistics in distribution cannot be overemphasised. We at Bansal Trading Company feel that the logical extension of our services will include specialised, regulatory compliant and systematic repacking and blending services. We are in the process of enhancing our capabilities with a state of art unit to provide these services.